I do not want to term this as a launch. A launch smacks of frenzied activity and clenched buttocks. This is neither.
In more than one way, it is a recast of my own classic, Arohan’s investing life, which I am going to retire soon.
Story of Arohan’s investing life
As my first blog, I have to say it taught me a lot. It also became the place to experiment for everything new I wanted to try out. Which meant that my subsequent sites were much more refined and met with greater successes.
Unfortunately, experimentation also meant many mistakes were committed. For example, after gaining Google PR 4 in just a few months of existence, the site subsequently dropped to 0, I suspect permanently. I figured my over-zealousness in monetizing the site was the reason.
I was also not happy with the disparity in the domain name and the site name. An unhappy accident of my inexperience (at that time) in migrating the blog from blogger to self hosted wordpress environment.
All this meant that over time my search traffic ground to a halt.
And I polluted the niche subject matter of the site with my political ramblings. Can’t say it drove any of my readers away, and may have even won me some new readers, but it did cause the focus to slip.
Enter Value Stock Guide
My goal was to turn Arohan’s investing life into a hub for value investing where investors come to get new ideas and socialize. Over time though, I determined that this is better done with a new site. That will give me the opportunity to rectify the mistakes of the past and give the new site the best chance of growth.
So I am now starting Value Stock Guide.
The site will probably spend a few weeks to a month maturing and saying hello to various search engines, and collecting searchable articles while I add all the features that I am planning to add. This will also give me time for introductions to the new readers or reacquaint the old ones.
And than I will slowly ramp up the marketing.
